When we think of action cameras, chances are we think of GoPros. These devices are small, rugged, and take some pretty impressive action videos. Granted it probably won’t be used to shoot epic Hollywood movies, but for what it does, it does it really well. However could GoPro be thinking of branching out?
According to a recent announcement from the company, they have revealed that they have recently acquired French company Kolor. For those unfamiliar, Kolor is a company that specializes in creating virtual reality software. Through their software, users will be able to stitch multiple photos and videos to create a 360-degree panorama which in turn offers a virtual reality-like experience.
GoPro’s CEO Nick Woodman had this to say about the company’s recent acquisition. “We see that incredible opportunity for GoPro to be at the forefront of the virtual reality movement. Given that GoPro is already the most widely used capture device for capturing life experiences in an immersive manner, it’s only natural that we have a seat at the table moving forward.”
The company plans on eventually allowing users to create 360-degree videos in an easier manner, but apart from that we’re not sure if GoPro will end up being a company that helps create virtual reality photos and videos, or if they might eventually dive into making hardware as well. In the meantime GoPro has shown off what Kolor’s software can do in the video above.