China has a massive population which is why companies like Apple are eager to break into the Chinese market. It is why many companies are also starting to turn towards China where the markets are still developing, versus the Western markets in which the markets for certain products such as smartphones has matured.
That being said, the online music streaming market is a pretty big one too. After all with millions upon millions of potential customers, that would definitely be a platform in which streaming services like Apple Music, Spotify, Pandora, Tidal, and etc. would love to break into. However it won’t be anytime soon because it looks like China has just made it harder.
According to a report from Reuters, it seems that starting from the 1st of January 2016, companies who offer online music will be required to police the content of the music before making it available to the public. The goal here is to help “cleanse” the internet and also to ensure that there aren’t any songs that might go against the country’s ruling party.
Local Chinese companies such as Alibaba, Tencent, and Baidu will all be affected by this, and no doubt services from Apple and the likes will have a hard time moving forward too. Recently back in August, the country’s Ministry of Culture has banned a list of 120 songs which they deemed to be “morally harmful”.