Sony unveiled its new TV lineup at the Consumer Electronics Show 2016 last month. If you liked what you saw then you have something to be happy about today because Sony has finally made the new 4K HDR TVs available for pre-order. The new TVs can be pre-ordered right away and they will be arriving at major retailers like Amazon and Best Buy in March.

The company promises enhanced color accuracy across the entire range courtesy of its proprietary technologies that include the Triluminos Display and X-tended Dynamic Range PRO.

Major features that it’s hyping up aside from the ability to play 4K Ultra HD content is support for HDR. High Dynamic Range is going to enable customers to enjoy even more vibrant content, and as online streaming services start offering content in HDR, it’s the right time to pick up a TV that supports it.

Sony has done some wonderful things with the design as well. The new TVs have ultra-thin bezels and some models even feature backlighting. These are smart TVs powered by Google’s Android TV platform.

Don’t expect these TVs to come though. The entry level 55 inch XBR-55X850D is priced at $2,499. Be prepared to spend $7,999 on the top-of-the-line XBR-75X940D, 75 inch 4K HDR Sony TV.

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