Have you ever walked into a restaurant, hotel, or a clothing retailer where they remember who you are and greet you by name? No doubt this helps you feel like a VIP and will make the overall experience a lot better, and this is something that retailer True Religion is hoping to achieve with the Apple Watch.The retailer has recently begun handing out the Apple Watch to employees at their stores in Los Angeles and New York, and if the program is successful they have plans to deploy more units to 20-30 of their other stores in the country soon. So the question is, how does the Apple Watch help with customer engagement?
Basically the Apple Watch will be used together with iBeacon, so when a customer who is True Religion loyalty member walks into the store, it will inform a staff member that they have arrived via haptic feedback. Information like the customer number, name, and their purchases will be shown on the watch, so that staff will know details about the customer at a glance and will know how to engage them properly.
According to John Hazen, senior vice president, Direct to Consumer & Omnichannel at True Religion, Inc., “For store associates to be notified via haptic touch on the watch that a customer has entered the store and then provided with their purchase history in a visual manner is the ‘Holy Grail’ of insight and personalization. With this new integration, we hope to empower sales associates with the customer information and tools they need to better serve customers, while elevating the customer experience and converting more sales.”
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