Roku today announced that it’s expanding its Roku TV platform and has added Hitachi America as a new Roku TV partner, this means that Hitachi Roku TVs are going to hit the market later this year. Hitachi is going to make use of Roku’s TV reference design to build smart TVs that are powered by Roku software.
2015 was the first full year of the Roku TV program with more than 40 models being sold in the United States. Roku TV sales accounted for 8 percent of the U.S. smart TV market and the numbers are likely to improve this year as more than 60 new models are expected to ship in the U.S. from six different brands that now includes Hitachi.
Hitachi’s Roku TVs will be powered by the Roku OS and they will provide users with “the best streaming experience in the industry,” or so Roku claims. The company’s TVs are going to feature a simple, personalized home screen that provides access to more than 3,000 streaming channels as well as powerful search and discovery features.
The company is going to make Roku TVs in both HD and 4K Ultra HD variants in different screen sizes. All models are going to be launched later this year in the fall so we have to wait for a while to see what Hitachi comes up with.