According to a report from last week, we had heard rumors that Amazon’s alleged music streaming service could be launched this week and sure enough it has as the company has officially taken the wraps off Amazon Music Unlimited, a new music streaming service from the company that is priced starting at $4 a month.
Now according to the report from last week, it was suggested that this is an Echo-only service, and to a certain extent that is true. Amazon will be offering an Echo-exclusive subscription which like we said, starts at $4 a month. This gives Echo users access to the entire library, but the only limitation is that it can only be streamed via Echo products.
However for those who want to be able to stream across more platforms, Music Unlimited will be available at $8 a month for Prime members, and $10 for non-Prime members, which is basically the same price as other streaming platforms. However its discounted prices will no doubt appeal to those who are already paying $99 a year for Prime, but whether or not customers want to make the jump from Spotify or Apple Music is an entirely different story.
Amazon can be thought of as being a little late to the music streaming game, especially when you have players who have established themselves, so it remains to be seen if its cheaper prices and its Echo-only subscription will be tantalizing enough to lure people away from the competition.