iMessage is used by hundreds of millions of people around the globe to stay in touch with their friends and family. Apple continues to make it even better by offering new features and enabling third-parties to bake their services right inside the app. The latest service baked into iMessage is Shazam. It’s now possible for users to Shazam a song from right inside an iMessage conversation, eliminating the need to switch apps altogether.

The iMessage App Store was launched with iOS 10 last month. It enables developers to build services for iMessage. Some major services like Evernote, Giphy, IMDb, Square Cash, Yelp, more were launch partners.

In case you’re not aware, Shazam is a music recognition service. It enables users to identify songs playing in the background easily. Shazam apps are already available for multiple mobile platforms, including iOS, but now that it’s baked into iMessage it will be easier for users to search for songs without having to switch apps.

Once Shazam discovers the song, the result will appear in the compose window where users can send a message before sharing it with the person on the other end. Artwork and contextual data will be shared in the conversation, users will also be able to access that song in iTunes and Apple Music.

Filed in Cellphones. Read more about , , and . Source: venturebeat