There’s some good news for subscribers of the AT&T-owned DirecTV Now online TV streaming service. Starting today, all new subscribers who opt for the carrier’s Go Big or Gotta Have It packages will get a free year’s worth of access to HBO included in their package for free. AT&T points out in its blog post that this is a limited time offer.

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To further sweeten the deal, new customers can still sign up for three months of pre-paid service on any DirecTV Now package and receive an Apple TV for free. AT&T is running both promotions until March 30th.

Moreover, AT&T Unlimited Plus customers who subscribe to any AT&T video service, including DirecTV now, will receive a $25 monthly video credit. The credit will start within three bills.

DirecTV Now packages provide access to more than 120 channels spread across different categories like live shows, premium channels, On Demand, and more. Since this is a standalone online TV streaming service, subscribers don’t need a box and don’t need to sign any annual contract.

“With our HBO offer we’re reminding consumers that DIRECTV NOW is the best choice for premium content,” said Brad Bentley, executive vice president of marketing at AT&T.

If you’re interested in taking advantage of these promotions, sign up before March 30th.

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