According to the company’s announcement, “Using marine plastic debris, adidas is turning a threat into a thread to form signature elements of its iconic performance-led designs. This latest milestone in the partnership reflects both parties’ commitment to the oceans through a mutual focus on the implementation of the Parley A.I.R Strategy – avoiding virgin plastic, intercept plastic waste, and redesigning new alternatives.”
Adidas also revealed that each pair of shoes will use an average of 11 plastic bottles. “Reusing an average of 11 plastic bottles per pair, UltraBOOST Parley, Parley UltraBOOST X and UltraBOOST Uncaged Parley feature laces, heel webbing, heel lining, and sock liner covers made from recycled PET material.”
Note that the shoes won’t be made entirely out of recycled plastic. Instead the plastic will be mostly applied to the Primeknit portion of the shoe which uses 95% of Parley Ocean Plastic. The rest of the shoes will also try to use renewable materials where possible. For those interested in supporting the company’s efforts, the new UltraBOOST shoes will be available starting from the 10th of May.
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