Watching a sporting event live in person and watching it on the TV are very different experiences, but unfortunately sometimes tickets can be too pricey, sold out, or the venue is held somewhere far away from where you are. However this is something that Samsung is hoping to address with virtual reality (VR).
The company has recently announced several new partnerships for its Gear VR platform, which includes the UFC, X-Games, and Live Nation. What this means is that users of the Gear VR will be able to enjoy select live events from those services in VR, which should help provide a more immersive experience to give off the feeling that they are there in person.
According to Younghee Lee, CMO and Executive Vice President, Samsung Electronics, “We are excited to offer Samsung Gear VR users the opportunity to experience their favorite live music and sporting events through our industry-leading VR ecosystem. Partnering with these companies to expand our VR services helps us to open up a new gateway of opportunities for fans and demonstrate our commitment to delivering experiences that make the seemingly impossible, possible.”
The first event that Gear VR users can look forward to is UFC 212: Aldo Vs. Holloway which will be kicking off on the 3rd of June. You can check out the promo in the video above.