We know that some of Apple’s critics out there are skeptical about the iPhone X’s success. After all with it priced so high, well and above most of the competition, wouldn’t it just deter customers who might choose a different brand instead? Turns out maybe not, because according to the latest statistics from Localytics (via Apple World Today), the iPhone X has experienced a surge during the past week.
According to their numbers, it appears that the iPhone X is the phone that has experienced the most activation growth over the Thanksgiving weekend, experiencing a 47% boost compared to the previous four weeks. As you can see in the graph above, the iPhone X experienced 47% more device activation over Thanksgiving, with the Google Pixel 2 coming in close at 45%, following by the Galaxy Note 8 at 44%.
Interestingly enough Apple’s iPhone 8 and 8 Plus did not fare quite as well (relatively speaking), accounting for 21% and 16% respectively, which when combined isn’t even close to the iPhone X’s activation growth numbers. This seems to be in line with an earlier analyst report which said that Apple could have sold as many as 6 million iPhone X handsets during Black Friday.
That said, keep in mind that because growth is relative to the prior period, the kind of metric tends to favor expensive phones because people believe that they may get a discount during Thanksgiving. Although the growth is impressive, we do not have absolute numbers and therefore we do not know how many units each product has actually sold.
In fact it seems that this could only just be the beginning, as KGI Securities analyst Ming-Chi Kuo believes that demand for the iPhone X hasn’t even peaked yet.