There are multiple ways to consume music, such as through physical purchases of CDs and vinyl, or digital where you can buy your songs piecemeal or entire albums through platforms like iTunes, or stream them for a monthly subscription through services such as Apple Music and Spotify.

For the longest time ever, Apple’s iTunes dominated the digital music scene, but recent rumors are suggesting that Apple plans to phase that out. In a report from Digital Music News, they are reporting that Apple has already begun their phasing out of music downloads via iTunes, with plans to ultimately scrap the service/feature completely by 2019.

No doubt that this would mark a huge change in the music industry, especially when you consider that iTunes is one of the more dominant digital music platform for song/album purchases. However in a denial made to 9to5Mac, Apple is claiming that the report is “not true”. Like we said, this is not the first time we’re hearing about this as we had heard the first report back in 2016, which Apple themselves have debunked back then as well.

However despite Apple’s insistence, Digital Music News is claiming that their source has repeatedly confirmed that it is true, and that it is “on schedule”. Then again given that the official word is that it isn’t true, perhaps take this report with a grain of salt for now.

Filed in Apple >Audio >Rumors. Read more about , and .