Apple’s plans to expand beyond hardware and music and into video content is pretty well-known, and we have seen the company take some steps towards that. This includes shows like Carpool Karaoke and also Planet of the Apps, and recently there have been reports that Apple will also be launching a sci-fi TV series.

However Apple won’t be stopping there and could be looking towards creating content geared towards kids. In a report from Variety, the publication claims to have confirmed that Apple has recently hired three video execs from Amazon. One of those hires is Tara Sorensen who headed up Amazon’s kids programming and who is also expected to take on a similar role at Apple.

Other hires include international development executive Carina Walker and business affairs chief Tara Pietri, with Pietri expected to lead Apple’s legal affairs division, while Walker will continue at Apple as the company’s international creative executive. It’s probably too early to tell what will be the results from these new hires, but it is clear that Apple is looking to expand their video team and efforts.

So far Apple’s video series haven’t exactly been on the receiving end of rave reviews. The company’s Planet of the Apps, which in theory held some promise especially in today’s mobile-centric landscape, was met with lukewarm responses.

Filed in Apple >General. Read more about Amazon, Apple Music, Apple TV, Entertainment and Movies.

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