Twitter is reportedly developing a new feature which will make it easier for users to post videos on the microblogging network. The report claims that the company is developing a Snapchat-like tool to popularize video sharing on its network and bring in more users. As it stands, users first have to tap on the icon to compose a tweet before they can tap the relevant option to upload a video to a tweet or broadcast live from the app.
The entire process of sharing video on Twitter requires several taps that give the impression that video isn’t a priority. Bloomberg reports that Twitter wants to change this now by reducing the number of steps it takes to tweet a video or broadcast live.
Twitter has reportedly developed a working demo of these new camera-centered changes but the design hasn’t been finalized and it could change significantly over the coming months. The aim behind this is said to be enticing people to share video clips of what’s happening around them.
This should bring Twitter more in line with apps like Snapchat that open directly to the camera and even Instagram which only requires a swipe or tap to bring up the camera. That’s one big reason why users on both services share a lot of video as opposed to users on Twitter.
Twitter hasn’t commented on the report and it’s unclear right now if and when these changes will go live.