It has been rumored for a couple of years that Apple could be looking to eventually phase out iTunes music downloads. The company has denied such claims many times, but could the iTunes music download model eventually be replaced? That’s what Apple Music exec Jimmy Iovine thinks.


Speaking to the BBC, Iovine claims that it is “inevitable” that the model will eventually come to an end. While Iovine is not offering a timeframe as to when it will happen, he was quoted as saying, “If I’m honest, it’s when people stop buying. It’s very simple.” The exec has been somewhat bearish with regards to the digital music scene, where recently he stated that he feels that all music streaming services are too similar to each other.

However whether or not his predictions will come true remains to be seen, but given his lengthy tenure in the music industry, he has definitely seen his share of trends that have risen and fallen. Plus over the years we’ve also seen music formats change, where cassette tapes were once the mainstream format only to be replaced by CDs, which was later replaced by digital.

That being said, formats do make a comeback such as vinyl which seems to be on the rise these days, despite the fact that they were replaced by multiple formats since its original release.

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