Unlike some other music streaming services that only offer a timed trial before requiring users to pay, Spotify offers a completely free tier where users can listen to music for free with the option to upgrade to a paid tier if they wish to unlock more features. For the most part the free tier is rather straightforward in its offerings, but Spotify could be looking to change that.
According to a report from Bloomberg, Spotify is said to be revamping its free music listening tier to make it easier to use especially for users on their mobile phones. Right now for free users, they have to put up with ads in between tracks and there will also be some on-demand limitations. This is versus Spotify Premium where there are no ads, no limitations, and also features like offline listening.
However with the changes, apparently Spotify is trying to bring it closer to the Premium version of its service where they will be able to access playlists more quickly, have more control over what songs they hear, and so on. The exact changes are unclear but if the report is accurate, Spotify could be announcing the changes in the next few weeks.
As it stands Spotify is more or less the leader in music streaming where they are boasting over 70 million paid subscribers. However at the same time the company has to deal with pirates in which apparently there are at least 2 million users who are streaming through Spotify but are somehow able to dodge ads.