We expected that at IFA 2018, LG would probably have several new products to announce, and sure enough ahead of the event (which kicks off next week), LG has since taken the wraps off a new series of TONE audio wearables. These essentially continue the lineup of TONE wearables that LG has launched in the past, except that these are now equipped with AI.

The new LG TONE Platinum SE will come with a dedicated hardware button that when pressed, will launch Google Assistant. According to LG, the dedicated hardware button makes it faster and more responsive compared to saying, “OK Google”. Also by offering a headset and a microphone in the device, the use of Google Assistant will also allow users to translate spoken words on the fly.

That being said, LG isn’t the first to launch a headset with support for digital assistants. Bose had earlier unveiled the Bose QC35 II which was launched with Google Assistant, and later updated to also include support for Alexa. Sony also recently updated their headphones with support for Google Assistant. We expect that as digital assistants get more popular, we will start seeing more integration in the future.

LG did not mention how much the TONE Platinum SE will cost, but more details are expected to be shared at IFA 2018, which like we said kicks off next week so check back with us then for more updates.

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