Action camera company GoPro has announced today that its $4.99 per month cloud subscription service will now allow subscribers to upload unlimited video. The only caveat here is that the videos have to be shot on a GoPro, so you can’t use it as a generic cloud storage service for videos.

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GoPro Plus previously allowed subscribers to upload unlimited photos and up to 35 hours of video which would come to about 250GB. That’s not all, the files were transcoded and then stored at a lower bit rate.

That’s no longer going to happen. GoPro CEO Nick Woodman has confirmed to The Verge that there are no conditions attached to this expansion. “Unlimited means unlimited,” he said, adding that the unlimited video storage will be offered at original source quality.

“There’s no transcoding going on — like none — and there’s no degradation of image quality,” Woodman explained. Users’ GoPro photos and videos will be stored in their Plus cloud account in the original bitrate without any transformation.

The unlimited storage offered as part of this service now is available for footage shot on older GoPro cameras as well, not just footage from its newer Hero 7 series. Plus subscribers also stand to get a 50 percent discount on most official mounts and accessories for their cameras, which is an increase from the 20 percent discount offered earlier.

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