One of the perks of a smartwatch is that if you don’t like the current face of the watch you’re wearing, it’s not that hard to find a new face that you can download. There are even certain smartwatches that let users customize their watch faces to their own liking. However, it seems that there are some who aren’t too pleased with some of the designs Samsung has chosen for its smartwatch.
In a report from Reuters, it seems that Swatch is accusing Samsung of infringing on their trademark when it comes to some of the company’s watch faces used in its smartwatches. The Swiss watchmaker alleges that Samsung’s watch faces “bear identical or virtually identical marks” to the trademarks that they own, which includes brands such as Longines, Omega, Swatch, and Tissot.
According to the company, “This unabashed copying of the Trademarks can have only one purpose – to trade off the fame, reputation, and goodwill of the Swatch Group Companies’ products and marks built painstakingly over decades.” Samsung has yet to officially respond to the lawsuit or issue a comment.
That being said, this isn’t the first time that a company has been sued for using the watch designs of another company. Several years ago, Apple had been accused of ripping off the Swiss Federal Railways’ clock design, a mistake which cost the company $21 million.