Earlier rumors have suggested that certain parts of it could be free for device owners, while other rumors claim that it could cost $10-$15 a month, but as we said, nothing official has been confirmed. However, during a recent investor conference call, Apple’s CEO Tim Cook hinted at what kind of payment system we could be looking at.
According to Cook, he likened Apple TV+ to being similar to products offered by major networks and content holders, hinting that it could be launched as a for-pay subscription service. “The TV+ product plays in a market where there’s a huge move from the cable bundle to over-the-top. We think that most users are going to get multiple over-the-top products and we’re going to do our best to convince them that the Apple TV+ product should be one of them.”
What this means is that ultimately the freedom goes towards customers, where they only pay for what they want, versus bundled services that might contain channels or content that the customer has no use for. We expect that more details will be revealed later in the year where Apple TV+ is expected to be officially launched in the fall.