Video games and high-end fashion were never really things that seemed like they went well together. However, it seems that the gaming industry is becoming way too big for fashion houses to ignore, so much so that Louis Vuitton will actually be dipping their toes in the competitive gaming world.
No, the company will not be creating a video game, nor are they sponsoring a team, but rather, it seems that in a collaboration with Riot Games’ League of Legends, they will be creating a series of Prestige Skins for characters in the game. Designed by Nicolas Ghesquière, LV’s Artistic Director of Women’s Collections, these Prestige Skins will be available for champions Qiyana and Senna.
It also marks the first time that a fashion house, like Louis Vuitton, has created custom skins for games played in eSports. It is an interesting approach and if successful, we wouldn’t be surprised if more companies were to get in on the action as well. This is because microtransactions are a very popular way to generate revenue, especially with cosmetic items where gamers do not seem to have a problem paying real money for.
In addition to custom skins, the winner of the League of Legends World Championship Finals in Paris will also be given a custom Louis Vuitton trunk designed to house the winner’s trophy.