When it comes to smartwatches, there’s no denying that Apple has pretty much that market covered. However, it seems that Apple’s wearables business could be a lot bigger than most of us would have anticipated, because according to the official revenue figures, revealed by Apple’s CEO Tim Cook, the company’s wearables has pulled in enough money to make them as big as a Fortune 150 company.
Apple’s wearables is said to have brought in as much as $10 billion in revenue in the latest quarter, up from $7.3 billion from a year ago. This consists of products like the Apple Watch, the AirPods, Beats headphones, and oddly enough the HomePod as well, even though it isn’t exactly a wearable.
It has also been reported that 75% of Apple Watch buyers are new to the Apple Watch, suggesting that Apple has managed to continuously court new customers to their wearable over the years. It is actually quite an impressive figure in terms of revenue, but also the fact that the company’s wearables have managed to overtake its Mac revenue, a product that was pretty much Apple’s core business ever since the early days.
Apple is expected to launch a new Apple Watch this year which we imagine will be adding to their revenue, although not much is known about the Series 6 at this point in time.