For those unfamiliar, TikTok is a music/social media app originating from China. It allows users to create fun videos with music and dance to them. However, it now seems that it has moved on from being just a fun platform to one that could be particularly lucrative for the platform’s top stars, where it has been estimated by market researchers that some of the top stars could charge as much as $1 million per post they make.
For example, researchers believe that Aashika Bhatia, a 19-year-old Indian actress who has 14 million followers and is gaining tens of thousands a day, could potentially charge companies $0.005 per sponsored post. Assuming she somehow manages to be followed that all of the platform’s 194 million users, she could earn close to $1 million per post.
While that might seem like a lot of money, James Whatley, strategy partner at the marketing agency Digitas UK says, “I can actually believe those numbers if you look at how much money has been thrown at Instagram. [TikTok] is the hot new thing and tonnes of money is being thrown at it. The fastest way to get traction on TikTok is to get the number-one influencer to promote your stuff. Just this week TikTok and [computer game] Fortnite announced a partnership deal with a competition for a TikTok dance to be recreated on Fortnite.”