Back in November last year, Twitter announced a new feature called Fleets. This was Twitter’s answer to Snapchat and Instagram’s Stories feature, where the idea was that you could post something temporary and have it deleted after a while. However, it seems that Fleets was a rather fleeting idea because come August 3, it will be no more.

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In a series of tweets, Twitter announced that they will be shutting down the service next month. According to Twitter’s Head of Product, Brand & Video Ads, Ilya Brown, the reason for the shutdown of the service is pretty straightforward: not enough people were interacting with it as the company had hoped.

Brown said, “We built Fleets as a lower-pressure, ephemeral way for people to share their fleeting thoughts. We hoped Fleets would help more people feel comfortable joining the conversation on Twitter. But, in the time since we introduced Fleets to everyone, we haven’t seen an increase in the number of new people joining the conversation with Fleets like we hoped.”

It’s actually interesting because when Instagram’s Stories was launched, it started to gain more traction compared to Snapchat which was the original. However, to be fair, Facebook and WhatsApp’s take on Stories haven’t exactly been particularly well-received either compared to Instagram, so we guess it’s not really for everyone.

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