When we think of subscriptions, we usually think of services like your phone, internet, music, movies, and so on. However, Nura thinks that maybe hardware subscriptions could be of interest to some as well. The company has recently announced its latest pair of earbuds, the NuraBuds, that will be available for purchase through a subscription.
What does this mean? This means that instead of paying a fixed price and purchasing the earbuds outright, you’ll put down some money and then pay $5 a month to “rent” them. The NuraBuds appear to be a downgraded version of the company’s NuraTrue earbuds, which means we’re looking at a slightly shorter battery life of four hours versus six, and it will also lack Nura’s signature hearing test.
This means that you’ll have to take a chance on how the earbuds sound and rely on the company’s in-house tuning, which is fine if you’re not that fussy. So why would anyone subscribe for a pair of earbuds? According to Nura, this is because they will get benefits like discounts and giveaways, and every two years you’ll be sent a new set of earbuds in case the batteries in the old ones get worn down.
In a way that’s kind of an intriguing proposal, but as some have pointed out, in the long run this might be more expensive, so unless you really like Nura’s sound signature and its products, you might be better off buying something else.
Filed in . Read more about Headphones. Source: techcrunch