Companies like Meta (formerly known as Facebook) have envisioned a metaverse future where we would live in virtual worlds through virtual/augmented reality devices. With the pandemic showing that working and even studying from home is possible, the idea that we could meet colleagues or fellow students in a virtual world and “interact” with each other doesn’t seem like a far-fetched idea.
However, it seems that not all companies are necessarily eager to embrace the metaverse concept, and Apple is apparently one of them. According to Mark Gurman’s Power On newsletter, the journalist claims that Apple had apparently ruled out the possibility of creating their own metaverse.
The company has been rumored to be developing its own mixed reality device, so naturally some have wondered if Apple could head down the same path as Meta. However, based on Gurman’s report, the idea is “off limits” and that Apple sees its mixed reality devices more for use on short stints of communication, content viewing, and gaming, meaning they do not expect us to “live” in them.
Whether or not Apple’s strategy will prevail over that of Meta’s remains to be seen since we are still very much in the infancy of the tech and concept. It is possible that Apple’s strategy could pay off in the short-term, but in the long-term, who knows, maybe the metaverse could indeed become our new reality.