Hot Wheels Unveils ‘Zoom In’ Toy Car With A GoPro Mount

Have you ever wondered what it looks like from a Hot Wheels perspective? If you’ve ever been curious, then you might be interested to learn that Mattel has unveiled a new Hot Wheels car (if you can call it that) called “Zoom In” that actually comes with a mount designed to fit a GoPro action camera.


Mattel Will Use Barbie To Teach Kids How To Code

It is understandable why educational toys are so popular. If your kids are going to play with toys, they might as well try and learn something from it too, right? That’s what Mattel is trying to do with its Barbie lineup because together with Tynker, they have partnered up to create coding lessons aimed to teach kids how to code.


Mattel Unveils Their ‘Tomb Raider’ Barbie

If you’re a fan of the Tomb Raider franchise, you might be interested to learn that Mattel has unveiled their latest Barbie doll, which in this case is none other than Lara Croft herself. However this Lara Croft Barbie will not be based on the older Tomb Raider franchise, but the more recent ones.


Hasbro Reportedly Looking To Acquire Mattel

Back in 2014, Hasbro was ranked as the third largest toy maker in the world, with estimated annual sales of $4 billion. The only two companies ahead of them are LEGO in second place with $4.5 billion in estimated annual sales, and Mattel in first place with $6.3 billion in estimated annual sales.


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Mattel Cancels Their AI-Powered Speakers Over Privacy Concerns

With companies like Amazon showing that there is a demand for smart speakers, it did not come as a surprise to see other companies follow suit. In fact earlier this year Mattel announced that they would be launching a smart speaker of their own aimed at kids, but a report from the Washington Post has revealed that the device has since been cancelled.


Mattel Unveils Their ‘Amazon Echo’ For Kids

Voice-powered assistants like Amazon’s Alexa is great if you’re an adult and you can speak relatively clearly and succinctly, but when you’re a kid who might mumble and stumble through their words, sometimes the results from these voice assistant platforms might not be ideal, and this is something that the folks at Mattel want to solve.


Barbie Gets Up-To-Date With Drone Hoverboard

A photo posted by That Drone Show (@thatdroneshow) on Feb 16, 2016 at 11:41am PST Earlier this year, we brought you word on how new Barbies are set to arrive in a range of body shapes that would better represent the general populace, rather than to have those really, really skinny and nigh impossible proportions to live up to. Well, it looks like Mattel has decided to update the Barbie […]


Mattel ThingMaker 3D Printer Unveiled

3D printing has not quite made it to the mainstream market despite being around for some years, targeting enthusiasts and those who have a wee bit more disposable income than the rest. Having said that, Mattel might be looking to change things as they revealed the ThingMaker, which relies on modern day 3D printing technology to get the job done. In fact, it will be able to let one come […]


Mattel To Launch Updated View-Master DLX This Fall

Early last year, Google and Mattel unveiled the View-Master virtual reality headset. This is basically a hi-tech makeover of a classic children’s toy and in some way, you could even consider it a very souped up Google Cardboard. Now there were some features that were lacking, which is why its second iteration might be worth checking out.


New Barbies Arrive In Different Body Shapes

If there is one particular franchise that toy company Mattel would never dream of giving away or selling to another company, it would be their Barbie doll line. This iconic doll is a seemingly eternal cash cow, and for good reason too, having rolled out in iterations that will keep up with the times despite the fact that privacy concerns were raised at the same time. However, it looks like […]


Mattel & Google’s View-Master VR Headset Now Available For Purchase

Earlier this year Google and toy manufacturer Mattel entered in a partnership which resulted in a hi-tech version of the View-Master. If you want to give your kid an edge over the other kids in terms of tech toys, you might be pleased to learn that after about 8 months, the View-Master virtual reality headset is finally available for purchase. The device is priced at $30 by itself, and content […]


Mattel’s New Hello Barbie Doll Raises Privacy Concerns

It used to be that back in the day, the toys we played with were pretty static in the sense that they rarely talked to us, but this is 2015 and with smartphones recognizing our fingerprints and gadgets like the Kinect sensing our movements, it was only inevitable that our toys get just as hi-tech. This is what Mattel did when they recently unveiled their Hello Barbie toy at the […]


Google And Mattel Give The View-Master A Hi-Tech Makeover

A little over a week ago, Google and Mattel teased an upcoming announcement and based on the invite, we speculated it might have something to do with the View-Master, a toy which many kids these days might not be familiar with. That being said it turns out the speculation was right on the money as it has been announced that the View-Master will be getting a 21st century makeover in […]


Barbie Digital Makeover Mirror

Little girls have their toys as well, but here is something that you might want to check out for those who are more tech-oriented, with the unveiling of the Barbie Digital Makeover Mirror that happened at the International Toy Fair by Mattel just last week. This unique toy for the modern day girl will be able to be paired up with an iPad, where it sports a vanity mirror that […]