It’s a deafening dispute, almost to the point of rage. China’s Proview, also one of the top five computer monitor manufacturers in the world, has been battling with Apple over the iPad trademark. If you’ve been reading our posts, you’ll see the endless talks and settlements between the two parties, we’re even tired of hearing it. But things could take a dramatic turn.


According to Fu Shuangjian, a deputy director of SAIC, the provision of the China Trademark Law shows that Shenzhen Proview is currently the legal registrant of the iPad trademark and not Apple. Fu’s statement is the first ever public statement to come out from a government official’s mouth, thus possibly indicating a dire fate for the Cupertino-based company.

Fu Shuangjian, whose department is responsible for market regulation and supervision, added that the case has a huge impact, and the final court ruling would directly influence who owns the iPad trademark. The commerce department will (take the matter) very seriously”. Apple, however, hasn’t commented about the statement. Proview on the other hand is looking for an out-of-court settlement, which means that Apple might actually pay “a lot”, including its own reputation.

If you’re interested to see Mr. Fu’s statement, you better grab your Chinese dictionary, unless you understand Chinese of course. Check it out the video below.

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