Ever since Google announced it would be shutting down its Google Reader service starting on July 1, a number of tech companies have attempted to step in to offer their own version of the popular RSS feed reader. One of the most notable companies to announce their own RSS feed reader is Digg, and today, they announced their upcoming product will simply be named Digg Reader.

Digg Reader won’t come as a standalone application as users will “have one download, which is Digg, and the current Digg will have added onto it reader capabilities.” So, in a way, Digg will act as a trojan horse in a way by giving its users the ability to use Digg Reader, so long as they’re comfortable with using Digg as well.

Digg CEO Andrew McLaughlin says the company is aiming to build something that’s very clean, simple and fast saying Digg Reader will be a “production too” which will allow its users to sort and rank content, instead of the old method of having stories arranged chronologically. This could certainly help users keep tabs on stories they really enjoyed to possibly reference, share or read again in the future.

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