Ever since Samsung launched its first smartwatch back in 2013 the company has released multiple models, more so than any of its rivals, so it came as a surprise for many when at MWC 2015 the company didn’t show off a new smartwatch while its competitors did. There were even rumors a couple of months before that Samsung will unveil a new smartwatch called Orbis at MWC 2015. According to a Samsung executive the company decided to hold off on a release now because it wants “a more perfect product.”
Speaking to the Wall Street Journal Young-hee Lee, an executive vice president who looks after Samsung’s mobile marketing, said that “We’ve been introducing more devices than anybody else. It’s time for us to pause.”
This doesn’t mean that Samsung doesn’t have a smartwatch in the pipeline. Lee says that the company is working on one and is looking forward to achieving “perfection” with this product.
Driving the point home Lee reiterates that “We want a more perfect product,” so clearly Samsung doesn’t want to rush another smartwatch to the market.
The Samsung EVP hasn’t revealed when this new wearable device will hit the market, or what it will look like and what features it will offer. Previous rumors about the Orbis suggest it will have a round design, a premium build and wireless charging.
Filed in MWC, MWC 2015, Samsung and Wearable Tech.. Read more about