Last month at Apple’s Spring Forward event HBO officially announced its internet TV streaming service called HBO Now. The cable giant also confirmed that the service will be exclusive to Apple’s devices for three months, though its agreement with Sling TV will let people without Apple devices use the service as well. Today the HBO Now Apple TV app has gone live and it allows anyone willing to subscribe to the service to view HBO live and even access the cable giant’s video-on-demand library.
Don’t confuse HBO Now with HBO GO which has been available for quite some time on Apple TV as well as the App Store. That particular service requires that users have a cable or satellite connection, they have to punch in the credentials first before HBO GO allows them to access content.
No cable or satellite connection is required with HBO Now. All you need is an internet connection and $15 per month to be able to watch HBO live and access movies, documentaries and a host of other content whenever you want.
HBO Now has a separate app on the Apple TV home screen. Launching it for the first time will prompt you to create a HBO ID. New subscribers get a one month trial for free after which they iTunes will automatically bill $14.99 per month for the service.
Once you subscribe to the service you can also watch it on your Mac by going to hbonow.com. Apps will soon go live for iOS devices.