The MixRadio music streaming service was launched by Nokia and as you can imagine, it was exclusive to Windows Phone. MixRadio remained exclusive to Microsoft’s mobile platform for a long time and was included in the deal which saw Microsoft acquire Nokia’s devices and services business. Since Redmond had no use for the streaming service it was sold to messaging company Line in 2014, which has now brought it over to iOS and Android as well.
It’s no surprise that Line has expanded MixRadio to iOS and Android since it obviously has no reason to favor just one mobile platform. Besides, what service could hope to achieve significant growth while ignoring two of the most widely used mobile platforms in the market?
Starting today the MixRadio app is available for iOS and Android, it lets people listen to personalized playlists for free and even access hundreds of artist and genre based channels. MixRadio has also inked a partnership with HTC which is going to put MIxRadio curate stores in BlinkFeed.
MixRadio is actually quite similar in function to Pandora, people who use that service probably won’t need much time to get used to Line’s music streaming service.
The apps will be out later today, it’s a free download from iOS and Android through the App Store and the Google Play Store.