By now it is common knowledge that Apple is working on a revamped music streaming service that could debut at WWDC 2015 next week. This service is allegedly known as Apple Music in a new branding scheme in which Apple has dropped the “i” from its names, e.g. Apple Watch, Apple Pay, and so on.
This has since been “confirmed” by a report from the Financial Times (paywall; via BGR) who not only confirmed that will be the name Apple will be using, but also revealed some additional details about the upcoming service, one of which will be the price which is set at $10 a month. The good news is that Apple will provide its customers with a 3-month trial before they decide if they want to keep paying for it.
The report also claims that with the launch of the Apple Music brand, Apple will in some ways be killing off its iTunes branding as well. The iTunes brand will henceforth be used only for the app store and that all music initiatives will fall under the Apple Music banner instead, which we suppose makes sense and is less confusing for users.
In the meantime we have heard the rumors that Apple is in last minute negotiations with the record labels. Apparently the labels are looking for a larger cut and it is unclear if these last minute negotiations could result in the service being delayed and could potentially not be announced at WWDC 2015, but either way we’ll find out in a few days so be sure to check back with us then for the details.