For starters, Microsoft will be supporting the use of TLS protocols and will begin encrypting search traffic by default. Prior to this, search traffic encryption was an option that users had to enable. What this means is that in the future, users can expect to see more traffic coming from “https” versus “http”.
According to the company, “With the move to encrypted search by default we will continue to pass along a referrer string so that marketers and webmasters will be able to identify traffic as coming from Bing. However, to further protect our users’ privacy, we will not include the used query terms. We will still provide some limited query term data available without compromising the security of customer data through our various webmaster and advertiser tools.”
So if you’ve typically relied on other platforms such as Yahoo, Google, or DuckDuckGo and wanted more security and privacy, perhaps you could consider making a move to Bing in the future if these are features that you wouldn’t mind getting your hands on.