It was just last November that Pandora announced that they would be acquiring Rdio’s assets for $75 million. If anything, it sounded as if the company was doing pretty well for themselves and were just acquiring one of their competitors in the music streaming scene. However a report from the New York Times has suggested that Pandora could actually be trying to sell themselves.
If the report is to be believed, Pandora is apparently meeting with people at Morgan Stanley in hopes that they will be able to find a buyer for the company. Nothing is set in stone yet as the talks are reportedly still pretty early, meaning that Pandora could simply be exploring their options and that it isn’t necessarily a done deal yet.
As pointed out by the New York Times, the recent years haven’t been going great for the company. They market valuation is currently at $1.8 billion, which is down from the $7 billion mark that they enjoyed a couple of years ago. Pandora’s users are also on the decline from 81.5 million at the end of 2014 to 78.1 million in the 3rd quarter.
Those numbers are still pretty impressive considering that other supposedly more popular streaming services like Spotify and Apple Music are nowhere close to seeing those numbers (yet). In any case since nothing has been confirmed yet, take this report with a grain of salt, but if Pandora were to sell themselves, who do you guys think would benefit from acquiring them?