For those unfamiliar, Withings is a company that creates “smart” products, and according to Nokia’s announcement, it sounds like the company wants to get into the health business through the acquisition which makes sense, especially when you consider Withings products such as the Smart Body Analyzer.
However some have speculated that through this acquisition, Nokia could also be looking to jump into the wearables game. Previously we had heard that Nokia’s plans for wearables is still going strong, so an acquisition of Withings makes sense. In case you forgot, Withings is the company behind devices like the Activité and the Activité Steel, both of which are some of the more beautifully-designed smartwatches we’ve seen to date.
Of course Nokia wasn’t explicit in their press release, but it wouldn’t be a stretch to think that is an avenue they might want to explore. According to Rajeev Suri, president & CEO of Nokia. “With this acquisition, Nokia is strengthening its position in the Internet of Things in a way that leverages the power of our trusted brand, fits with our company purpose of expanding the human possibilities of the connected world, and puts us at the heart of a very large addressable market where we can make a meaningful difference in peoples’ lives.”