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T-Mobile likes to take the fight to its rivals and this time it has AT&T in its sights. The latter recently launched its standalone online TV streaming service DirecTV Now which brought in 200,000 subscribers soon after launch even though it has been plagued with bugs and issues. Playing off of the bad reviews that DirecTV Now has been receiving, T-Mobile has decided to offer a free year of Hulu to those who switched to Magenta from AT&T.

T-Mobile confirmed today that it’s going to give a free year of Hulu to everyone who switched to its network from AT&T. This is over and above the free year of DirecTV Now that it’s already offering to AT&T customers who switch to Magenta with T-Mobile One.

T-Mobile has chosen a very interesting time to make this announcement given that AT&T is due to conduct its quarterly earnings call today and it’s likely going to take about how well DirecTV Now has been doing during the call.

The carrier says that over the next several days, every former AT&T customer who signed up for its free year of DirecTV Now offer will receive a notification from T-Mobile with a unique code that’s going to be good for a free year of Hulu Limited Commercials service.

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