The Amazon Echo is essentially a speaker with a built-in assistant in the form of Alexa, and with the launch of the new Amazon Echo Show which is basically the Echo with a touchscreen display, Amazon has also announced that the new device will be capable of streaming music from various services.
Unsurprisingly this includes Amazon’s own music services, as well as Spotify and Pandora (which is apparently in the process of selling itself). So what about other services such as Apple Music? Unfortunately there is no support for Apple Music at the moment, but in a report from Bloomberg, Amazon’s Dave Limp doesn’t seem to be opposed to the idea.
Limp was quoted as saying, “We’d love to have Apple, but they’re not super big.” It’s an interesting statement especially when you consider that Apple Music is still relatively young compared to the competition, but has already racked up more than 20 million paid subscribers, but perhaps it isn’t quite big enough for Amazon to consider integration.
That being said, Apple Music subscribers can still stream songs through the device, it’s just that they’ll need to pair their iPhone or iPad to the Echo and stream it from their phones instead. It isn’t a terribly inconvenient workaround but having native support is always a welcome one.