There have been countless reports claiming that the iPhone 8 is going to be the most expensive iPhone ever from Apple. Some expect that Apple is going to charge $1000 or more for the handset. Will customers be willing to pay that much for an iPhone? If a new report is to be believed, not a lot of customers will pay $1000 or more for Apple’s next flagship smartphone.
Barclay’s has conducted a new survey which it references in a recent investor note. Its survey found that just 11 percent of the respondents were willing to spend more than $1000 on an iPhone. The most amount of money the respondents were willing to spend on the iPhone was $582 which works out to $48.50 per month for 12 months.
A similar survey conducted with existing iPhone owners revealed a slightly more favorable result for Apple. 18 percent of those who own an iPhone today said that they were willing to spend more than $1000 on an iPhone.
It’s far from confirmed right now that the iPhone 8 is going to cost more than $1000 but the rumor mill seems to be convinced that this is going to be the case.If that really is the case, Apple will really push the iPhone Upgrade Plan to get existing customers to upgrade.
Under the iPhone Upgrade plan, customers continue to make a monthly payment over 12 months and have the ability to trade-in their existing device to get the latest model.