Shopping apps are a dime a dozen, and pretty much any retailer worth their salt will have an app of sorts that will allow shoppers to shop using their mobile devices. However for some reason and despite seemingly eagerly embracing new technologies, Adidas has lacked a mobile shopping app of their own.

However that has all changed as the company has since officially announced the launch of their new Adidas app (via Engadget), which in case wasn’t obvious by now will allow users on iOS and Android to shop for Adidas products using their phones. As with a lot of shopping experiences these days, shopping on your Adidas app will be different from that of your friend as it will be tailored depending on the gear you’ve shopped for in the past, the type of sports you play, and so on.

In addition to allowing users to shop with the app, Adidas is hoping that the app will be more than just a shopping app and will fill it with articles, blog posts, videos, and more. Users are also expected to eventually be able to login with their Runtastic account.

According to Joseph Godsey, head of digital brand commerce at Adidas, “The app gets to know the consumer’s sport and style preferences and learns from his or her behaviour and interaction with adidas across all our digital touch points. The most relevant news stories, articles, blog posts, videos and events announcements are surfaced to engage with the consumer on what they are passionate about.”

The app will also allow users to pay using payment platforms like Apple Pay and Android Pay. At the moment the app will be only available to those living in the US and UK, with plans to roll it out to more countries come 2018, so head on over to the iTunes App Store or Google Play for the download.

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