By all accounts, the Apple Watch seems to be a success but for some reason Apple has yet to officially state how many units that they’ve shipped or sold. However last we heard, 46 million units have been sold to date based on estimates by an analyst. That being said, Apple does not seem to be showing signs of slowing down.


According to the latest figures from Canalys, they are reporting that Apple has shipped 3.5 million Apple Watches in Q2 2018. As we have mentioned before, shipping versus sold are different. Shipping indicates the number of units being sent to retailers and to stores, whereas sold are the actual units sold to customers.

However generally speaking companies try to anticipate demand and would generally not ship more than what is necessary, so we expect the sold numbers to be close to that figure. Canalys also reports that wearables overall saw a shipment of 10 million units in Q2 which gives Apple an estimated smartwatch market share of around 34%.

The LTE version of the smartwatch is also said to account for the majority of shipments in Asia at 60%. This shouldn’t be surprising as we have been hearing that the LTE version has been extremely popular since its release.

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