For the longest time ever, as far as offering entertainment is concerned, Apple pretty much relied on its iTunes platform where they sold music and movies to customers. However in recent times, Apple seems to be stepping up their efforts at creating original shows, and now it looks like they’ll be taking it further with movies.
In a report from Variety, it appears that Apple has entered into a partnership with movie studio A24 (who were behind movies such as “Moonlight”, “Room”, “The Witch”, and “Ex Machina”). Details about the deal are scarce, but it is said to be a multiyear agreement that will most likely result in multiple films being created for Apple and distributed by the company’s yet-to-be-announced platform.
So far Apple’s efforts seem to be focused on TV shows, so this partnership will mark a huge push into the movies for the company. At the moment Apple has yet to announce how they plan on going about distributing their content. Some reports claim that the company might actually give content away for free for those who purchase their products, although how they plan on monetizing that remains to be seen.
There is also no word on when we might be able to expect this new service to be launched (some say the first half of 2019), but from what we can tell, Apple has been pretty busy putting together a catalogue of shows and movies ahead of the service’s launch.