When you walk into a room or a home, it is obvious where the TV is because of the way the TV is designed, it is pretty obvious what it is. However earlier this year, Samsung took the wraps off their new Frame TV that was designed to look as if it was a piece of artwork hanging on the wall, thanks largely to its bezels and overall design that made it look like a picture frame (hence the name).

For those who own the Frame or don’t mind getting their hands on it, you’ll be interested to learn that Samsung has since announced a new collaboration between multiple museums and art galleries from various parts of the world. These new partnerships will allow Samsung to use different pieces of artwork that can be displayed on the Frame TVs.

According to Seline Han, Vice President of Visual Display Business at Samsung Electronics, “The Frame has gained global popularity, and we are thrilled to continue to provide consumers with new artworks to enjoy from the comfort of their homes. We strive to redefine how a product can provide value to consumers’ unique lifestyles, and we believe that The Frame does just that. Our latest partnerships and concession will allow users to access even more rare masterpieces to enhance their home décor.”

These partnerships are with the Uffizi Galleries (Italy), Museum of New Zealand Te Papa Tongarewa, and The Van Gogh Museum (Netherlands). While we suppose users could always load up their own images, the fact that these are officially licensed images, they’re probably optimized for use on the Frame.

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