Apple TV+ was supposed to be Apple’s answer to streaming services like Netflix, Hulu, Disney+, and so on. After all, Apple has been fairly successful with Apple Music, where despite still lagging behind the likes of Spotify, they are still growing at an impressive rate. Unfortunately, the same cannot be said for Apple TV+.
According to the latest figures from JustWatch, based on the data that they’ve collected, it turns out that Apple TV+ is only commanding a measly 3% of the US market. This puts Apple TV+ in the last place as far as streaming services are concerned, where even NBCUniversal’s Peacock managed to fare much better at 6%.
Unsurprisingly, Netflix is still very much dominating the US market with a 31% market share. Amazon Prime Video actually comes in second at 22%, followed by Hulu at 14%, and Disney+ at 13%. HBO Max also managed 9%, which is impressive given that they launched after Apple TV+ did.
It is unclear why Apple TV+ isn’t doing as well as the company had hoped. There are several reasons theorized as to why, such as how the pandemic in 2020 pretty much halted a lot of the production that Apple had planned. Also, the TV app isn’t exactly user-friendly and isn’t very intuitive when it comes to discovering original content. Either way, hopefully 2021 will be a better year for Apple.