Back in April, Apple announced their plans to launch a podcasts subscriptions service. It was initially pegged for a launch in May, but Apple later announced that they would be launching it in June. For those who might have been looking forward to the new feature, you’ll be pleased to hear that it has officially launched.
In case you’re hearing about this for the first time, Apple’s podcasts subscription service is where creators are now able to create and host their podcasts behind a paywall. Prior to this, creators who wanted to earn money from their podcasts would have to either solicit tips or launch a Patreon.
However, with this new subscriptions feature, creators who publish to Apple’s platform will now be able to create content behind a subscription feature, helping them earn a more stable income. As Apple already supports in-app subscriptions, users who wish to subscribe to a podcast can do so with a single-click and use their Apple ID to sign in.
As for pricing, there is no set pricing. This is because Apple is allowing creators to determine the prices for their content. However, regardless of the price that creators set, Apple will ultimately end up taking a 30% cut from it. Some might argue that it’s a steep fee, but the ease of setting up a subscription service on a platform that’s used by millions around the world, others might argue it’s a small price to pay.