Right now the problem with consoles is that it comes at an additional cost, meaning that for some, it’s going to be an “either-or” choice. This is fine, but at the same time it means that some consoles usually end up doing better than others. To help boost their market share in the console space, Microsoft has come up with a unique solution – integrating the Xbox experience into TVs itself.
Microsoft has announced that they are working with TV makers to help embed the Xbox experience into smart TVs. This means that no additional hardware is required from the user, save for a controller, and they’ll be able to play and enjoy Xbox games right away as long as they have an internet connection.
Microsoft won’t actually be integrating the Xbox hardware into the TV itself, but rather they are working to ensure that its Xbox Game Pass service is playable on these TVs. Microsoft had actually hinted at their plans back in 2020, but now it looks like it has been confirmed. There is no mention of which manufacturers will be on board, but it sounds like an excellent idea.
The company had previously confirmed that they have never made a profit when selling Xbox consoles. Instead, the company profits from the games and services it sells, so by eliminating the need for hardware, it could actually end up making the Xbox division more profitable. Of course, there are downsides to this, such as an always-on connection, but it could help drive more gamers towards the Xbox platform.