We caught a glimpse of Google Now for the iPhone and iPad after a YouTube video was leaked last week, although it was pulled from the service once Google was made aware of the leak. Considering the leak, we know an app will soon be made available on iOS, but what exactly is holding it up from being released.
According to Google’s Eric Schmidt, the ball is completely in Apple’s court as he was asked directly if Google Now would arrive on the iPhone. Schmidt responded by saying “you’ll need to discuss that with Apple. Apple has a policy of approving or disapproving apps that are submitted into its store, and some of the apps we make they approve and some of them they don’t.” He also took a small shot at their review process as “they recently did approve Google Maps, thank goodness.” When asked to give specifics regarding the Google Now situation, Schmidt declined to comment.
Schmidt’s comments have left us wondering what applications Google developed that Apple thought weren’t good enough to be included onto the iOS platform. If there was one for a native Google Talk application, I’m going to be pissed.