cartaAmazon recently unveiled their latest generation Kindle Paperwhite e-book reader, and of course, it goes without saying that Amazon could never have arrived at such an “achievement” unless they had some help from other manufacturers. Case in point, E Ink, being a long time name that has been associated in the e-book reader industry, has managed to work on its next-gen display technology which is known as “Carta.” E Ink claims that their Carta displays are capable of delivering whiter backgrounds and higher contrast ratios compared to any other ePaper displays in the market. Hmm, this is starting to sound like those instances of TVs a few years back which tend to advertise “blacker blacks”.

Having said that, E Ink’s Carta technology is also touted to deliver a 50 percent contrast ratio improvement and 20 percent improvement in reflectance compared to its predecessors. The new screens also do not need to go through a full refresh mode after every few page flips unlike earlier displays, which means you can now read even more pages without getting distracted by your screen flickering to black. We are quite sure that Amazon’s recently announced Kindle Paperwhite might be the first e-book reader to rely on the new display technology, and chances are it won’t be the last, either.

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