Back in September, Apple unveiled the Apple Watch which will be the first wearable from the company. With Apple having revolutionized the smartphone and tablet industry, it is safe to say that many have high expectations for the Apple Watch in hopes that it will do the same for the wearables market.
Apple’s lead designer Jony Ive recently accepted the 2014 Bay Area Treasure Award from San Francisco’s Museum of Modern Art, in which he was quoted as saying that the Apple Watch proved to be a tougher project than the iPhone. “Even though Apple Watch does so many things, there are cultural, historical implications and expectations. That’s why it’s been such a difficult and humbling program…. As soon as something is worn, we have expectations of choice.”
This might also explain why Apple has recently been on a hiring spree for executives who have had experience in the fashion and luxury market, presumably in hopes of creating a product and marketing it a way that would make it less of a tech gadget and more of a lifestyle product, which will hopefully set itself aside from the competition.
However marketing aside, there are some concerns regarding the device, namely its battery life which is currently expected to last about a day. Given that regular watches don’t need to have its battery charged or changed everyday, Ive’s statement about historical implications certainly seems spot on, but will Apple be able to revolutionize the wearables industry? We guess we’ll have to wait for the device’s launch in 2015 to find out.