iphone-7-airpodApple’s AirPods are the company’s answer to the removal of the headphone jack on the new iPhone 7. Apple has also included their new W1 chip that supposedly makes pairing the AirPods with your iPhone a lot quicker than regular Bluetooth which is meant to encourage users to make use of it.

Now some have criticized the AirPods for being expensive and ugly, but interestingly enough it seems that consumers are more interested in the AirPods than the Apple Watch, a piece of tech that has been around longer. This is according to a survey conducted by the Bank of America Merrill Lynch, in which they found that 12% of US consumers said they would buy the AirPods, versus the 8% who expressed interest in the Apple Watch.

Now 12% seems quite small, but it has been pointed out that we’re talking about US consumers, not just iPhone owners. According to the analysts, “12% of the US installed base could lead to up to an incremental $3bn in revenue,” which safe to say is a lot of money that Apple could make.

The survey also found that some of the reasons why people did not want the AirPods is because they believe that their current headphones are good enough (which is a fair point considering that the AirPods are just one in thousands of headphones available today), and that they’re just too expensive.

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